Sickle Cell Disease—Unbranded HCP Campaign
The situation: Sickle cell disease affects at least 100,000 people in the US, the vast majority of whom are Black. HCPs treating sickle cell feel limited by a lack of treatment options, lack of training on how to treat, and low patient engagement. This leaves them treating patients reactively—focusing on acute pain crises—with little-to-no holistic, long-term plan.
The idea: Inspire physicians to truly partner with their patients—to see them as people with challenges that go beyond the clinic and find a way forward together toward more comprehensive care. To ensure authenticity, actual physicians and patients were showcased, who were true partners. Our goal was to enable physicians to see that the future of care in sickle starts with a foundation of trust with their patients, and only through their partnership will real change for the disease take effect.
COVID-19 Photoshoot:
• Real patient and doctor relationships
• All remote—only one tech on site (with talent)
Disruption: Rewrite the rules
Video Edit: Chris Kursel, Bandit
TBWA\WorldHealth
Creative Direction / Art Direction / Design
Photography by Rog Walker
© 2021
Skysona HCP Global Campaign Launch
Cerebral Adrenoleukodystrophy (cALD) is a devastating, relentlessly progressive neurological disorder and this was our opportunity to show why Skysona should be the treatment of choice for this relentlessly progressive neurological disease. As a breakthrough gene therapy, Skysona can change the standard of care for this often fatal disorder and finally give the community greater hope that patients (young boys) can live full lives.
Although those treating cerebral cALD are top specialists in their field and are familiar with gene therapy, utilizing this type of treatment for patients will be novel. Despite the challenges and risks of current care, treaters have grown accustomed to allo-HSCT transplant procedures over the years. The benefits of Skysona over transplants are clear but often aversion to what’s new can enable a slow uptake. We needed to prove that doctors should be on the foreground of changing what’s possible when treating cerebral ALD and encourage their colleagues to do the same.
Disruption: The Answer Lies Within
TBWA\WorldHealth
Creative Direction / Art Direction / Design
Photography by Platon
© 2021
A few examples that, though they never saw the light of day, represent my creative exploration, design capabilities, and collaboration with copy.
TBWA\WorldHealth
Concepts
© 2021
Agency Vision Meeting 2021
TBWA\WorldHealth
Creative Direction / Design
© 2021
On a daily basis, we at Omnicom Health Group (OHG) say a lot—in our words, in our design, in our many forms of communication—and what we say often directs the people we serve to make better choices for their health. But what if we started saying more through our own personal actions? What if we truly embraced the healthy, active choices we so often try to get patients to adopt?
Here’s where “could” became “will.” OHGfit: a collective exercise in healthy change.
This was a unique opportunity. To set the bar high for all OHG agencies in joining a movement. Showing our clients, the patients we serve, and each other how we not only speak, but live health.
Omnicom Health Group
Creative Direction / Art Direction / Design
© 2018
Caregiver—Disease State Education (DSE)
Upon a diagnosis of adrenoleukodystrophy (ALD), families are devastated. They don’t understand the disease and feel overwhelmed and powerless. What’s more, the onus is on them to navigate their new world of unknowns. As such, the goal of this creative is to empower these ALD families, so that they may advocate for the best possible care for their son in partnership with their HCP.
Real families affected by ALD helped to inspire this creative campaign.
Suzanne and Ken Flynn are parents to their daughter, Charlotte (12), and their sons, Gavin (10) and Patrick (5), who have ALD (US)
Anna Rowell is the mother to her daughter, Annie (8), and her son, Alfie (12), who has ALD (UK)
Disruption: Take one step at a time
TBWA\WorldHealth
Creative Direction / Art Direction / Design
Photography by Nick Hall
© 2019
Whether you are a breast cancer survivor or one of your friends or loved ones has been diagnosed with breast cancer, your life has likely been affected by this common disease.
This pro bono project was a partnership: I supplied the power of creativity and breast cancer survivor, Maryann Perkins, brought functional expertise (+ a fresh perspective) to her San Diego Making Strides Against Breast Cancer Walk fundraising team. For all the effort that good design takes, it is often perceived to be ‘invisible’ to most people. The subtle touch. The artistic nuances. The clear attention to detail. A thought process that pushed beyond the standard pink ribbon.
Making Strides is a celebration of survivorship — an occasion to express hope and our shared determination to make this breast cancer's last century. You are sure to be moved by this annual breast cancer walk knowing that every step you take is making a difference.
Making Strides of San Diego
Breast Cancer Walk at Balboa Park
October 16, 2016
Brand concepts for Flox, LLC. A social networking service that provides a web-based administrative console.
• Brand definition: purpose, values, promise
• Brand positioning statement
• Brand identity: tone of voice, visual identity design
• Product + packaging design
Independent
Creative Direction / Art Direction / Brand Design
© 2018
It's not every day you get to celebrate a 100th anniversary.
Milwaukee musician Jon Mueller, who's behind the adventurous Death Blues and Wisconsin supergroup Volcano Choir with Justin Vernon, lead a band of local musicians through an original composition inspired by the evolution of design from 1914 to present day.
The musical composition was accompanied by a multimedia presentation created by University of Wisconsin-Milwaukee and Milwaukee Institute of Art & Design students.
With gratitude, Ken Hanson
Hanson Dodge Creative
AIGA Wisconsin
Creative Direction / Event Management
© 2015
Designers possess unique qualities which help them solve complex problems. Empathy helps them understand why people behave the way they do. And creativity allows them to free their mind and evade the limits built up by society's preconceived notions. Combine both these qualities with a borderline insane commitment to flawless execution, and it becomes easy to see how designers have what it takes to influence positive change in their communities.
These qualities helped me shape the two great motivators in my life: The drive to create and influence great design, and a compulsion to improve the human condition.
Fortunately, designers are uniquely qualified to succeed in this quest. In today's world, where every problem seems twisted with increasing complexity, a designer's ability to step back and simplify problems becomes essential. Using creativity, designers have the ability to break someone's everyday habits, if only for a moment, and plant an idea — a simple idea with the power to change human behavior — an idea that can craft outcomes that center on people, rather than the institution behind it.
There is no better example of this kind of activity than Greater Together — a creatively driven coalition dedicated to creating awareness, hope and ideas that promote racial and economic equality in the greater Milwaukee area.
Cofounder of Greater Together | AIGA
With gratitude, Ken Hanson
Hanson Dodge Creative
AIGA Wisconsin
Creative Direction / Art Direction / Event Management
© 2015
When our creative team was given the task of launching Plan Enhancer, one aspect of the product stood out to all of us very quickly.
We all wanted it. It just made sense. Assurant Health created Plan Enhancer to be an all-in-one, out-of-pocket-cost preventer. Plan Enhancer was special because it amplified a customer's medical plan coverage by offering protection from costs resulting from events most plans don't cover, like accidents, critical illnesses and sickness hospitalization.
The biggest perk? It offers all this protection in one plan, at a genuinely affordable price.
The resulting product-launch campaign pushed Assurant Health's branding to a new level of contemporary simplicity. The copy is straightforward, simple, and gets to the point quickly because accidents, critical illnesses and sicknesses are serious business. The serious subject matter is contrasted by a modern design, using ample white space, strategic icons and positive imagery to promote what customers will feel when they have a plan ready for the unexpected.
Assurant Health
Creative Lead / Design
© 2015
Implemented Sitecore as an enterprise CMS replacement for Assurant's aging Microsoft CMS platform. Worked in tandem with multiple, internal + external partners to develop and implement a complete redesign of Assurant Health’s website, placing a heavy focus on engaging individual target audiences. This dramatically improved audience engagement, consumer experience and brand recognition.
Assurant Health
Art Direction / Design / Brand Management
© 2014
Promoting Assurant Health’s Dental plans requires a marketing strategy much different than other supplemental insurance products. The idea behind it is simple: Assurant Health’s Dental plans provide an easy way for agents to increase their sales while helping customers afford the dental care they need to keep their smile bright and healthy. Marketing tactics promoting Dental coverage need to convey a feeling of cleanliness and simplicity. The copy uses a light and casual tone, and the design utilizes cool shades of grey and blue while tastefully making use of white space. Clean simplicity. That’s what Dental is all about.
Assurant Health
Creative Lead / Design
© 2015
Combined Options, expanding Assurant Health’s Group Markets Portfolio. A new selling solution that allowed employers to offer both a fully insured plan and a self-funded plan to a single group. This plan saved employers money on health care costs while giving employees the option to pick a plan with the benefits important to them.
A competitive solution, Assurant was the only carrier in the small group space to offer this package.
Assurant Health
Creative Lead / Design
© 2015
