Promoting Assurant Health’s Dental plans requires a marketing strategy much different than other supplemental insurance products. The idea behind it is simple: Assurant Health’s Dental plans provide an easy way for agents to increase their sales while helping customers afford the dental care they need to keep their smile bright and healthy. Marketing tactics promoting Dental coverage need to convey a feeling of cleanliness and simplicity. The copy uses a light and casual tone, and the design utilizes cool shades of grey and blue while tastefully making use of white space. Clean simplicity. That’s what Dental is all about.
+ Project lead, design & art direction.