When our creative team was given the task of launching Plan Enhancer, one aspect of the product stood out to all of us very quickly.
We all wanted it. It just made sense. Assurant Health created Plan Enhancer to be an all-in-one, out-of-pocket-cost preventer. Plan Enhancer was special because it amplified a customer's medical plan coverage by offering protection from costs resulting from events most plans don't cover, like accidents, critical illnesses and sickness hospitalization.
The biggest perk? It offers all this protection in one plan, at a genuinely affordable price.
The resulting product-launch campaign pushed Assurant Health's branding to a new level of contemporary simplicity. The copy is straightforward, simple, and gets to the point quickly because accidents, critical illnesses and sicknesses are serious business. The serious subject matter is contrasted by a modern design, using ample white space, strategic icons and positive imagery to promote what customers will feel when they have a plan ready for the unexpected.
+ Project lead, design & art direction.