SCD

Sickle Cell Disease—Unbranded HCP Campaign

The situation: Sickle cell disease affects at least 100,000 people in the US, the vast majority of whom are Black. HCPs treating sickle cell feel limited by a lack of treatment options, lack of training on how to treat, and low patient engagement. This leaves them treating patients reactively—focusing on acute pain crises—with little-to-no holistic, long-term plan.

The idea: Inspire physicians to truly partner with their patients—to see them as people with challenges that go beyond the clinic and find a way forward together toward more comprehensive care. To ensure authenticity, actual physicians and patients were showcased, who were true partners. Our goal was to enable physicians to see that the future of care in sickle starts with a foundation of trust with their patients, and only through their partnership will real change for the disease take effect.

COVID-19 Photoshoot:
• Real patient and doctor relationships
• All remote—only one tech on site (with talent)

Disruption: Rewrite the rules

Video Edit: Chris Kursel, Bandit