The way we at Assurant Health communicate our brand goes beyond advertising and marketing. Every form of communication — from claims letters to customer service calls to billing notices — is part of the customer experience.
Communications needed to be developed with the customer in mind. This includes relying on the following communication tactics:
• Analyzing content (customer’s perspective)
• Organizing information logically
• Writing clearly
• Using a consistent style and tone
• Following an established design system
The purpose of these guidelines is to review these tactics in detail and demonstrate how they can be used to create communications that enhance the customer’s experience with Assurant Health.
+ Design, art direction & brand management.