ALD

Caregiver—Disease State Education (DSE)

Upon a diagnosis of adrenoleukodystrophy (ALD), families are devastated. They don’t understand the disease and feel overwhelmed and powerless. What’s more, the onus is on them to navigate their new world of unknowns. As such, the goal of this creative is to empower these ALD families, so that they may advocate for the best possible care for their son in partnership with their HCP.

Real families affected by ALD helped to inspire this creative campaign.

Suzanne and Ken Flynn are parents to their daughter, Charlotte (12), and their sons, Gavin (10) and Patrick (5), who have ALD (US)

Anna Rowell is the mother to her daughter, Annie (8), and her son, Alfie (12), who has ALD (UK)

Disruption: Take one step at a time